HEATH SKINCARE
X
CRISS CROSS CROISSANTS

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BRAND PARTNERSHIPS

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SOCIAL MEDIA STRATEGY & MANAGEMENT

Criss Cross Croissants teamed up with British skincare company, Heath creating a custom croissant for a 3-stage activation.

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Stage 1 - Social Media Campaign

We launched a campaign to activate both Heath and CX's social media platforms.

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Stage 2 - Press Gifting

Working with Head Pastry Chef, Roberto Guzzi, a custom croissant was developed and delivered with a Heath Club newspaper to the following:

Gentleman’s Journal, GQ, Men’s Health, Esquire, Sunday Times Style, The Telegraph, Financial Times

Stage 3 - In-store Activation

Talent and members of the public were invited in-store to enjoy a free croissant and Heath eye serum.